Bingbangbong is a registered trademark.

The bing bang bong logo refers to the concept of stepping stones, intermediate points that lie between one part of a journey and another.

In the logo the 'stones' appear to lift from the surface to indicate that there is upward as well as forward progress.

It is a simple concept that is full of symbolism.

The original design, colouration and concept are from Paul but the final logo was designed by Level 7 as a benefit from participation in the Small Business programme. Many thanks to Ruairi and everyone at Level 7.